![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=GiE6THs-&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Barcelona, Catalonia, Spain. 7th June, 2019. A group of young people stand in a queue to access the purchase of the new Adidas Yeezy Boost shoe.The German manufacturer of sports shoes Adidas Barcelona, Catalonia, Spain. 7th June, 2019. A group of young people stand in a queue to access the purchase of the new Adidas Yeezy Boost shoe.The German manufacturer of sports shoes Adidas](https://c8.alamy.com/comp/TCG2HG/barcelona-catalonia-spain-7th-june-2019-a-group-of-young-people-stand-in-a-queue-to-access-the-purchase-of-the-new-adidas-yeezy-boost-shoethe-german-manufacturer-of-sports-shoes-adidas-has-launched-the-limited-edition-of-the-yeezy-boost-350-sports-shoe-model-designed-by-rapper-kanye-west-the-limited-production-of-this-model-has-made-many-young-people-crowd-in-front-of-stores-and-resellers-to-be-one-of-the-lucky-ones-credit-paco-freiresopa-imageszuma-wirealamy-live-news-TCG2HG.jpg)
Barcelona, Catalonia, Spain. 7th June, 2019. A group of young people stand in a queue to access the purchase of the new Adidas Yeezy Boost shoe.The German manufacturer of sports shoes Adidas
![Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters](https://cloudfront-us-east-2.images.arcpublishing.com/reuters/CIDPQDLICBKQBGBEMNARQRZNKU.jpg)
Adidas swamped with $565 million in orders for unsold Yeezy shoes, Financial Times reports | Reuters
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Kanye West's Adidas designs revealed – and three other rappers who adore trainers | Fashion | The Guardian
![Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News](https://i.cbc.ca/1.6631861.1666895599!/cpImage/httpImage/ye-adidas.jpg)
Ye or nay? Yeezy sneaker sales soar as fans, companies split on giving Kanye West the boot | CBC News
![Kanye West's Adidas designs revealed – and three other rappers who adore trainers | Fashion | The Guardian Kanye West's Adidas designs revealed – and three other rappers who adore trainers | Fashion | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2015/2/9/1423492895623/cd55a2e3-ac6f-4309-bce6-b5ad49d93080-2060x1518.jpeg?width=465&dpr=1&s=none)
Kanye West's Adidas designs revealed – and three other rappers who adore trainers | Fashion | The Guardian
![Adidas teamed up with singer/rapper Bad Bunny for a collaborative creation titled Bad Bunny x Adidas Originals Forum | DA MAN Magazine Adidas teamed up with singer/rapper Bad Bunny for a collaborative creation titled Bad Bunny x Adidas Originals Forum | DA MAN Magazine](https://daman.co.id/daman.co.id/wp-content/uploads/2022/11/adidas-1.jpeg)