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Credibility in social media: opinions, news, and health information—a survey - Viviani - 2017 - WIREs Data Mining and Knowledge Discovery - Wiley Online Library
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Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement - Rather - 2022 - Journal of Consumer Behaviour - Wiley Online Library
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![PDF] Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f363d05a4a087284dc14e825d372a165c59f5327/3-Table2-1.png "PDF] Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka | Semantic Scholar")
PDF] Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka | Semantic Scholar
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It's all about the brand: place brand credibility, place attachment, and consumer loyalty | Journal of Brand Management
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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship - ScienceDirect
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