Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
![PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/bdd8a820442f07aafd896c976052f92da9d9b39b/3-Figure2-1.png "PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar")
PDF] Impacts of Green Marketing on the Green Brand Image and Equity in Banking Sector | Semantic Scholar
Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives - Minh-Tri Ha, 2021
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
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PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Green Brand Equity in industrial B2B markets
Build Your Brand Value by Becoming More Sustainable
PDF) Antecedents of Green Brand Equity: An Integrated Approach
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Impact of green marketing, greenwashing and green confusion on green brand equity
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
PDF) Drivers of Green Brand Equity and Green Purchase Intention in Emerging Markets
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
